Challock Parish Council Forester Sub Committee Meeting minutes

 

 

 

Memorial Hall, Audrey Allen room

 

Thursday 19th January 2017, 6.30pm

 

 

 

Members of public present: 0

 

 


Apologies

 

 

 

Tina Colbourn (Clerk to Molash P.C), Emma Fox (Challock P.C)

 

 

 

Present

 

 

 

Annabelle Burden (Challock P.C), Sarah Williams (Molash P.C), Mick Maidens (Forester Editor) & Dianne Sandy (Challock P.C Clerk).

 

 

 

Welcome

 

 

 

Annabel Burden welcomed everyone to Forester Sub-Committee Meeting   

 

 

 

Minutes of Last Forester Sub-Committee Meeting

 

 

 

Minutes of 22nd September 2016 meeting were signed by Annabel Burden as an accurate record.

 

 

 

Forester – Clerk’s Report

 

 

 

The Clerk read out the following report:-

 

 

 

As discussed at the Forester Sub-Committee Meeting September it was agreed to increase the advertising costs for a trial basis.

 

The advertising costs are:

 

A5 Full Page Colour £240

 

A5 Full Page £200

 

A5 ½ Page £110

 

A5 ¼ Page £60

 

Free advertising is granted to Mick Maidens as Editor of the Forester, the Barn Shop as they provide a central place to hold the village magazines for the volunteer distributers to collect and the Post Office as their premises are used for holding correspondence for The Forester.

 

To date 3 advertisers were happy to renew and pay the increase on ½ page advertising.  We had one advertiser who did not renew their ½ page.

 

Receipts to date in advertising for 2016/17 £2,252.00; it is forecast to total £2, 600. 

 

See table below of printing costs, advertising revenue & Molash contributions from 2007 to date.

 

Financial Year

Advertising Revenue

Molash Contribution

Printing Costs

2007/08

2704

567

2457

2008/09

3310

414

1860

2009/10

3454

484

2576

2010/11

3952

463

2560

2011/12

2770

465

2560

2012/13

3073

491

2165

2013/14

3324

526

2834

2014/15

3326

526

1792

2015/16

2680

485

2140

2016/17

2700 Estimate

425 Actual

2140 estimate

 

 

 

Advertising is in decline from 3,200 to last 2 years at 2, 700.  Estimated Molash contribution for 2017/18 will be £477.00

 

When calculating Molash contributions figures are based on a projected Advertising Revenue forecast. 

 

With the increase in advertising costs estimated revenue by 1st April 2018 - £2800.  Hopefully new advertisers may increase the revenue too.

 

Review/Update Advertising & Costs

 

 

 

Discussion took place regarding ratio of advertising in the Forester. Mick informed the sub-committee that the current advertising ratio is 30/70 and in order to break even the ratio needs to be 40/60 5 pages of advertising ideally ¼ page advertising.

 

 

 

Sarah suggested fixing yearly invoicing i.e. January.  It was agreed this would create a lot of admin for the Clerk.  Clerk commented that January is a busy time as the budget has to be set.

 

 

 

 

 

Sarah asked the sub-committee to consider increasing the ¼ page advertisements to £65.00. It was agreed not to at this point in time.

 

 

 

Discussion took place on how to generate more advertising revenue. 

 

 

 

It was agreed to look at options to generate publicity and to approach local businesses both in Challock and Molash of the benefits of advertising in the Forester. Possibly through Challock Chatter.  To look further with large businesses i.e. estate agents, solicitors.

 

 

 

Mick proposed to do a feature on food places that deliver take-away food.  By doing this feature may be able to encourage the food places to advertise. 

 

 

 

Annabel suggested the new Thai restaurant in Ashford may consider advertising in the Forester.

 

 

 

Sarah requested if the diary of events can include the 1st week of the following month be included in the Forester.  Mick agreed to action this.

 

 

 

Sarah requested if the sale of calendars can be put in the Forester replacing the cookery book as supplies have now been exhausted.

 

 

 

It was also noted for Molash ABC Ward Councillor Stephen Dehnel plus telephone number be listed in the Forester.  Mick agreed to action.

 

 

 

Meeting Closed 7.00 pm.

 

 

 

Date of next meeting

 

 

 

The next Forester Sub-Committee Meeting to be arranged for April 2017 date to be advised.

 


Calendar

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